Başlık:
Flying off course : airline economics and marketing
Yazar:
Doganis, Rigas. author
ISBN:
9780415447362
9780415447379
9780203863992
Yazar Ek Girişi:
Basım Bilgisi:
Fourth edition.
Fiziksel Tanımlama:
xvi, 336 pages : illustrations ; 26 cm.
İçerik:
Characteristics and trends in airline operations -- Traditional bilateralism : the impact of economic regulation -- Liberalisation : open markets, open skies and bayond -- The structure of airline costs -- Determinants of airline costs -- The low-cost model -- The economics of passenger charters -- Airline marketing : the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The economics of air freight -- Future prospects : un unstable industry? -- Appendix : Freedoms of the air.
Özet:
"Flying off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, 'open skies', air cargo economics, charters and new trends in airline pricing. It also contains two exciting new chapters on the economics of the low-cost no-frills carriers and on the future prospects of the industry." "The book provides a practical insight into key aspects of airline operations, planning and marketing within the conceptual framework of economics. It is given added force by the author's hands-on former experiences as a Chairman and CEO of Olympic Airways and as a non-executive Director of South African Airways."--Jacket.
Holds:
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005577 | 387.71 DOG 2010 | Arıyor... |