1 Entrepreneurship and Innovation in a Context of Crisis .................... 1 Marta Peris-Ortiz, Vicenta Fuster-Estruch, and Carlos Devece-Carañana 2 Technological vs. Professional Services and Location Infl uences on KIBS Innovative Capacity in Times of Crisis ................................. 11 João J.M. Ferreira, Mario Raposo, and Cristina I. Fernandes 3 Antecedents and Consequences of Entrepreneurial Orientation of Spanish Exporting SMEs in Time of Crisis ................. 21 Antonio Navarro-García and José Luis Coca-Pérez 4 Fighting Against the Economic Crisis: Innovation in B-to-B Markets Through Co-creation ........................... 31 Michael W. Preikschas, Pablo Cabanelas, and Klaus Rüdiger 5 Business Start-ups and Innovation: The Effect of the 2008 Economic Crisis ................................................................ ....................... 41 Marta Peris-Ortiz, Francisco de Borja Trujillo-Ruiz, and Jose Luis Hervás-Oliver 6 Youth Entrepreneurship and Crisis in the Health, Beauty and Sport Sectors ................................................................ .................... 49 Alicia Blanco-González, Francisco Díez-Martín, Ana Cruz-Suarez, and Alberto Prado-Román 7 Proactive Management of Core Competencies, Innovation and Business Performance in a Period of Crisis: The Case of Spain........................................................... ......................... 59 Lidia García-Zambrano, Arturo Rodríguez-Castellanos, and Jose Domingo García-Merino anavarro@us.es x 8 Seeking a Sustainable Competitive Advantage in Periods of Economic Recession for SMEs and Entrepreneurs: The Role of Value Co-creation and Customer Trust in the Service Provider ................................................................ ........... 69 María-Ángeles Revilla-Camacho, Francisco-José Cossío-Silva, and Manuela Vega-Vázquez 9 The Role of Social Capital in Family Firms to Explain the Innovation Capabilities in Recession Time: An Empirical Study ................................................................ ................ 77 Valeriano Sanchez-Famoso and Amaia Maseda 10 Managing Innovation During Economic Changes and Crisis: “How Small and Mid- Sized Enterprises React”............... 85 Florian Kauf and Jochen Kniess 11 Youth and Entrepreneurship in Culture, Fashion and Tourism: Business Development Possibilities in Times of Crisis ......................... 97 Jaime Gil-Lafuente, Diana Pérez-Bustamante, and Jaime Amaro-Soteras 12 Entrepreneurial Orientation and Innovation in a Context of Crisis: Some Relevant Factors in the Case of Family Firms .......... 107 Unai Arzubiaga and Txomin Iturralde 13 Entrepreneurial Risk Without Return? Empirical Evidence from Self-Employed Accountants in Germany .................................... 117 Robert Rieg 14 Innovation Through Total Quality Management Elements, and Customer Loyalty in Spanish Financial Institutions .................... 127 Carlos del Castillo-Peces, Camilo Prado-Román, Carmelo Mercado-Idoeta, and Miguel Prado-Román 15 Entrepreneurship and Credit Rationing: How to Screen Successful Projects in this Current Crisis Period ................................ 139 C. Mónica Capra, Irene Comeig, and Matilde O. Fernández-Blanco 16 Profi le of Young Entrepreneurs in Spain in Times of Recession ........ 149 Carlos Rueda-Armengot, Sandra Escamilla-Solano, and Paola Plaza-Casado 17 In Times of Economic Crisis: Innovation With, or Without, R&D Activities? An Analysis of Spanish Companies .......................... 159 Francisca Sempere-Ripoll and Jose-Luis Hervás-Oliver 18 A Conceptual Approach to the Dilemma of R&D Integration: Further Insights into the Innovating Entrepreneur’s Toolkit ............. 167 Nuria Rodriguez-López and M. Eva Diz-Comesaña Index ................................................................ ................................................. 177