Başlık:
International business : the challenge of global competition
Yazar:
Ball, Donald A.
ISBN:
9780078112638
9780077606121
Basım Bilgisi:
13th edition.
Yayım Bilgisi:
New York : McGraw-Hill/Irwin, ℗♭2013.
Fiziksel Tanımlama:
xxxv, 536 pages : color illustrations, color maps ; 29 cm
Seri:
McGraw Hill
İçerik:
The challenging world of international business -- International trade and foreign direct ivestment -- International institutions from an international business perspective -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an international context -- International accounting and financial management.
Özet:
Suitable for industry professionals, this title offers a complete view of international business as the backgrounds of business students. It includes colorful maps, photos, and the world data.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0001911 | 658.049 INT 2013 | Arıyor... |