Başlık:
Economics of strategy
Yazar:
Besanko, David author.
ISBN:
9781118319185
Yazar Ek Girişi:
Basım Bilgisi:
Sixth edition
Fiziksel Tanımlama:
xx, 534 pages : illustrations (black and white) ; 26 cm
Genel Not:
Includes index.
İçerik:
Introduction: Strategy and Economics...1 -- Economic Primer: Basic Principles...9 -- Part one:Firm Boundaries -- Part two:Market and Competitive Analysis -- Part three:Strategic Position and Dynamics.
Özet:
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. The text also brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0010194 | 658.4012 BES 2013 | Arıyor... |