Introduction. All things Italian: Italian American consumers, the transnational formation of taste, and the commodification of difference / Simone Cinotto -- Part I. Immigrants encounter and remake U.S. consumer society: The shaping of Italian American identities through commodities and commercial leisure, 1900-1930. Visibly fashionable: the changing role of clothes in the everyday life of Italian American immigrant women / Vittoria Caterina Caratozzolo -- Making space for domesticity: household goods in working-class Italian American homes, 1900-1940 / Maddalena Tirabassi -- In Italy everyone enjoys it-why not in America? Italian Americans and consumption in transnational perspective during the early Twentieth Century / Elizabeth Zanoni -- Sovereign consumption: Italian Americans' transnational film culture in 1920s New York City / Giorgio Bertellini -- Consuming La Bella Figura: Charles Atlas and American masculinity, 1910-1940 / Dominique Padurano -- Radical visions and consumption: culture and leisure among the early Twentieth-Century Italian American left / Marcella Bencivenni -- Part II. The politics and style of Italian American consumerism, 1930-1980. Italian Americans, the New Deal state, and the making of citizen consumers / Stefano Luconi -- Italian Americans, consumerism, and the Cold War in transnational perspective / Danielle Battisti -- Italian Doo-Wop: sense of place, politics of style, and racial crossovers in postwar New York City / Simone Cinotto -- Consuming Italian Americans: invoking ethnicity in the buying and selling of Guido / Donald Tricarico -- Part III. Consuming Italian American identities in the multicultural age, 1980 to the present. The double life of the Italian suit: Italian Americans and the "Made in Italy" label / Courtney Ritter -- Sideline shtick: The Italian American basketball coach and consumable images of racial and ethnic masculinity / John Gennari -- The immigrant enclave as theme park: culture, capital, and urban change in New York's Little Italies / Ervin Kosta -- We are family: ethnic food marketing and the consumption of authenticity in Italian-themed chain restaurants / Fabio Parasecoli.