Global strategy : competing in the connected economy için kapak resmi
Başlık:
Global strategy : competing in the connected economy
Yazar:
Jain, Vinod Kumar. author
ISBN:
9781138844209

9781138844247

9781315730547
Yazar Ek Girişi:
Fiziksel Tanımlama:
xviii, 302 pages : illustrations, maps, table ; 23 cm.
İçerik:
Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy.
Özet:
Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped―and connected―by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment.
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Kitap EKOBKN0002135 658.4012 JAI 2017
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