Soft computing in management and business economics için kapak resmi
Başlık:
Soft computing in management and business economics
Yazar:
Gil-Lafuente, Anna M., editor.
ISBN:
9783642304514

9783642304507
Fiziksel Tanımlama:
2 volumes < volume 2 > : illustrations ; 24 cm.
Seri:
Studies in fuzziness and soft computing, 287.
İçerik:
Volume 2 Bibliometric Analysis of Business and Economics in the Web of Science / José M. Merigó-Lindahl -- Is Human Capital the Key Factor in Explaining Business Location Differences? Knowledge Intensive Business Services in Portugal / João J.M. Ferreira and Cristina I. Fernandes -- The Importance of Human Capital in Innovation: A System of Indicators / Rosa Ma Mariz-Pérez, Ma Mercedes Teijeiro-Álvarez and Ma Teresa García-Álvarez -- Use of Web 2.0 in the Audiovisual Series / Noelia Araújo Vila and José A. Fraiz Brea -- Typologies of University Spin-Off Support Programmes: United Kingdom and Spain / José M. Beraza and Arturo Rodríguez -- Information Technology: Potential in the Colombian Banking Sector / Álvaro F. Moncada N and Cristina Isabel Dopacio -- A Double-Network Perspective on the Evolution of Subsidiary R & D Role: A Matter of Dual Embeddedness / Fariza Achcaoucaou and Paloma Miravitlles -- A Fuzzy Random Variable Approach to Life Insurance Pricing / Jorge de Andrés-Sánchez and Laura González-Vila Puchades -- Customer Loyalty Strategies and Tools in the Spanish Banking Sector / Carlos del Castillo Peces, Carmelo Mercado Idoeta and Camilo Prado Román -- The Dimensions of the Financial Condition in Spanish Municipalities: An Empirical Analysis / Roberto Cabaleiro Casal, Enrique J. Buch Gómez and Antonio Vaamonde Liste -- Empirical Evidence of Spanish Banking Efficiency: The Stakeholder Theory Perspective / Leire San-José, José Luis Retolaza and José Torres Pruñonosa -- Disability Caused by Occupational Accidents in the Spanish Long-Term Care System / Ramón Alemany, Catalina Bolancé and Montserrat Guillén -- A Paradigm Shift in Business Valuation Process Using Fuzzy Logic / Anna M. Gil-Lafuente, César Castillo-López and Fabio Raúl Blanco-Mesa -- Description of a Straightforward Strategy to Invest: An Experiment in the Spanish Stock Market / Eugenio M. Fedriani, Jesús López, Ignacio Moreno and Jesús Trujillo -- Determinants of Households' Risk / Francisco J. Callado Muñoz and Natalia Utrero González -- Discussing Relationship between Asian and US Financial Markets / Mohammed K. Shaki and María Luisa Medrano -- A General Solution to the Mortgage Loans in Mexico / María Berta Quintana León and José Serrano Heredia -- The Spanish Savings Banks: Analysis of Its Efficiency in Its Reorganization Strategy / Milagros Gutiérrez Fernández and Ricardo Palomo Zurdo -- Non-equity Agreements in the Hospitality Industry: Analysis from the Perspective of the Forgotten Effects / Onofre Martorell-Cunill, Anna M. Gil-Lafuente, Antoni Socias Salvà and Carles Mulet Forteza -- Tourism Expenditure of Airline Users: Impact on the Spanish Economy / M. Luisa Martí Selva, Consuelo Calafat Marzal and Rosa Puertas Medina -- Tourism and Learn Spanish in Historic Cities: A Case Study in Córdoba / Inmaculada Piédrola Órtiz, Carlos Artacho Ruiz and Eduardo J. Villaseca Molina -- Sustainable Stakeholder Relationship Patterns: An Analysis Using a Case Study in the Spanish Hotel Sector / Ana Gessa-Perera and María del Amor Jiménez Jiménez -- Hotel Environmental Impact Management: A Case Study in Cádiz Province / Ma Teresa Fernández-Alles and Ramón Cuadrado-Marqués -- How to Identify Regional Specialization Measurement of Clusters in Tourism Industry? / Cristina Estevão and João J.M. Ferreira -- Innovation in Tourist Management through Critical Success Factors: A Fuzzy Map / Luis Camilo Ortigueira and Dinaidys Gómez-Selemeneva -- The Forgotten Effects of Sport / Anna M. Gil-Lafuente, Fabio Raúl Blanco-Mesa and César Castillo-López.

volumes 2: Studies in Fuzziness and soft computing
Özet:
This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 - 07 June, 2012. This edition of the conference has been presented with the slogan Creating new opportunities in an uncertain environment. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
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Kitap EKOBKN0001607 658.05 SOF 2012
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