Acknowledgements 7 (10) Preface 17 (4) Keynote contributions Economization of animals: the case of marketization of halal foods 21 (3) M. Miele The virtue of simplicity 24 (5) P. Cafaro J. Gambrel Placing and scaling ethical choices: ethical consumption and ethical public procurement 29 (2) D. Kleine Intellectual property rights and food security: the role of external relations 31 (8) S. Hongladarom Section 1 Market and policy Impacts of sustainability labels on consumers' purchasing decisions for fish 39 (7) D. Buergelt I.B. Christoph-Schulz P. Salamon D. Weible Food for good: social movement organizations making sustainable markets for `good food' 46 (5) G. Kallio Who owns hazard? The role of ownership in the GM social experiment 51 (3) Z. Robaey Category management in Swedish food retail: challenges in ethical sourcing 54 (5) J.P. Rotter P.-E. Airike C. Mark-Herbert Consumer perspectives on ethics in garment consumption: perceptions of purchases and disposal 59 (5) J. Jonsson T. Watthammar C. Mark-Herbert The international regulation of the food market: precedents and challenges 64 (7) D.S. Calley Precaution or prudent vigilance as guiding the path to global food security? 71 (6) M. Kaiser Certification for sustainable biofuels 77 (6) A.J.K. Pols Employing the capability approach in assigning individual responsibility for sustainable development 83 (6) L. Voget-Kleschin Crop protection in horticulture: how to rescue growers from punishment for shortfall of control agents? 89 (5) J.S. Buurma V. Beekman `Oil versus fish' in northern Norway: perspectives of the market, the law, and the citizen 94 (6) A. Blanchard Food consumerism in today's China: towards a more experience-oriented economy? 100 (7) S. Andersen Øyen Section 2 Labelling and market forces The relevance of sustainability for the consumer in a food context: a segmentation analysis 107 (7) F. Vanhonacker E.J. Van Loo X. Gellynck W. Verbeke `Unnecessary suffering' as a concept in animal welfare legislation and standards 114 (6) F. Lundmark C. Berg H. Rocklinsberg Animal welfare labelling: is the market the right governance structure to meet people's moral concerns? 120 (6) F. Pirscher Why pure procedural justice doesn't remove the individual responsibility to make right economic judgments 126 (9) A. el-Wakil Section 3 Legal issues in food production and consumption The gullible consumer in EU food law 135 (6) W.W. Huizing Edinger Ethics and consumerism: legal promotion of ethical consumption? 141 (6) F. Dias Simoes Local foods, food quality and agricultural soil consumption: new challenges for the European Union 147 (7) S. Montaldo Section 4 Citizenship and consumers The choice that disappeared: on the complexity of being a political consumer 154 (6) M. Gjerris H. Saxe Green food consumption: whose responsibility? 160 (6) S. Meisch Shaping the context and content of food choices 166 (6) K. Grill The consumer does not exist: overcoming the citizen/consumer paradox by shifting focus 172 (5) S. Aerts Consumer citizenship: a self-contradictory concept? 177 (6) A. Kallhoff The impossibility of an ethical consumer 183 (6) J. Karlsson Getting the message across: the importance of information in Fair Trade marketing 189 (6) R. Schleenbecker U. Hamm Closer to nature: the ethics of `green' representations in animal product marketing 195 (6) S. Borkfelt S. Kondrup M. Gjerris Towards a broader understanding of citizenship in policy debate on food advertising to children 201 (8) C.L. Mah B. Cook S. Hoang E. Taylor Section 5 Animal husbandry and innovative meat production Comfort, health and production: Portuguese dairy farmers talk about animal welfare 209 (6) S. Silva M. Magalhaes-Sant'Ana J. Borlido Santos I.A.S. Olsson Farmers' views on the impact of breeding traits on profitability, animal welfare and environment 215 (6) A. Wallenbeck T. Ahlman L. Rydhmer H. Rocklinsberg The welfare of dairy cattle: perspectives of industry stakeholders 221 (4) B.A. Ventura M.A.G. von Keyserlingk D.M. Weary Gnawing doubt: eating animals and the promise of cultured meat 225 (5) L. Ursin Innovation and recognition of food and farming styles 230 (6) M. Korthals Large scale insect rearing and animal welfare 236 (9) D.M. De Goede J. Erens E. Kapsomenou M. Peters Section 6 Animal philosophy Beneath the surface: killing of fish as a moral problem 245 (6) B. Bovenkerk F.L.B. Meijboom In awe of fish? Exploring animal ethics for non-cuddly species 251 (6) C.P.G. Driessen Fish welfare, environment and food security: a pragmatist virtue ethics approach 257 (6) R. Anthony M. Gjerris H. Rocklinsberg Animal welfare, consumer behaviour, and public policy 263 (5) J.L. Harfeld The `secret' of killing animals 268 (5) M. Huth More than harm: a critical analysis of the harm principle in Regan's thinking 273 (6) K. Keerus M. Gjerris H. Rocklinsberg Dignity of creature: beyond suffering and further 279 (5) S. Camenzind The moral status of animals: a relational approach 284 (6) B.K. Myskja Meat and the benefits of ambivalence 290 (9) C.N. van der Weele Section 7 Sustainable aquaculture AquAdvantage or disadvantage: social and legal pros and cons of genetically modified fish 299 (6) E. Issatt Comparing the ethics of capture fisheries and aquaculture 305 (8) M.E. Lam Whose sustainability counts? Engaging with debates on the sustainability of Bangladeshi shrimp 313 (8) S. Bremer A.S. Haugen M. Kaiser Section 8 Food philosophy Personalised nutrition and social justice: ethical considerations within four future scenarios from the perspective of Nussbaum's capabilities approach 321 (7) K. Nordstrom J. Goossens Individual animal welfare and the collective dimension of sustainability: the role of animal welfare in developments towards sustainable food production and consumption 328 (5) F.L.B. Meijboom Ethics of authenticity of food: analogies from biodiversity protection 333 (8) H. Siipi Section 9 Technology, society and ethics Justifying pro-poor innovation in the life sciences: a brief overview of the ethical landscape 341 (6) C. Timmermann Scaling values: a perspective from philosophy of technology 347 (6) A.H. Kiran The knowledge society as pleonasm: towards mobilisation of social intelligence in the agricultural and food domain 353 (8) V. Beekman H. Dagevos Section 10 Animal welfare Ethical concerns beyond the border: how European animal welfare policies reach Brazil 361 (5) C. Maciel B. Bock Reasoning rejection of factory farming: the importance of aesthetic and eudaimonistic arguments 366 (5) L. Voget-Kleschin M. Langanke Hunting for food in environmental ethics 371 (3) G. van Wieren Tail docking in the EU: a case of routine violation of an EU Directive 374 (5) H. Lerner B. Algers The reintegration of animals and slaughter into discourses of meat eating 379 (7) J. Gutjahr Does the society perceive its own responsibility for modern pig production? 386 (9) D. Weible I.B. Christoph-Schulz P. Salamon Section 11 Food in the public sphere Public sector food procurement in UK local authorities: ethics and sustainability 395 (4) M. Stein The scientifically motivated regulation of food: a discursive analysis of the EU health claims regulation on omega-3 fatty acids 399 (6) M. Doring S. Stirn Obesity and costs of low energy density foods: a case for state against consumer responsibility 405 (7) V. Sodano F. Verneau Can healthy eating at school be considered a human right? 412 (5) B.E. Mikkelsen Potential of transformative consumer learning for governance for animal welfare by public catering? 417 (6) M. Mikkola A. Morley School meals: bridging the gap between citizen expectations, procurement skills and legislation 423 (8) N. Lindstrom H. Rocklinsberg Section 12 Community and culture Contextualising food policy to the citizen: religions as a paradigm 431 (6) D.M. Bruce The ethics of consuming: community, agency, and participation in global food systems 437 (14) D. Beck M. Ivanovic S. Noll I. Werkheiser Section 13 Teaching veterinarians Vethic