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Leland, Karen, author.
Format:
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The brand mapping strategy : design, build, and accelerate your brand / Leland, Karen, author.
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Randazzo, Gary W., author.
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Marketing strategy collection,
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López, Santiago. author
Format:
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Value-based marketing strategy : pricing and costs for relationship marketing / López, Santiago
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Hooley, Graham J. author
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Marketing strategy and competitive positioning / Hooley, Graham J. author
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Hutt, Michael D.. author
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Business marketing management : a strategic view of industrial and organizational markets / Hutt
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Dalrymple, Douglas J., author
Format:
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Basic marketing management / Dalrymple, Douglas J., author
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