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López, Santiago. author

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Learning Objectives; Chapter 1 The Business Environment; 1.1 Supply and demand; 1.2 Markets and the

Hooley, Graham J. author

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analysis 59 -- Pt. 2 Competitive Market Analysis -- 4 The changing market environment 93 -- 5 Analysis of

Dalrymple, Douglas J., author

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introduces core marketing management concepts for the Year 2000 business environment. Globalization is a

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