Başlık:
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.
Yazar:
Hahn, Fred E., 1925- author
ISBN:
9780471273509
Yazar Ek Girişi:
Basım Bilgisi:
3rd edition.
Fiziksel Tanımlama:
xxxi, 324 pages. : illustration. ; 26 cm.
Seri:
"Updated information on branding, advertising on the Internet, and in yellow pages"
İçerik:
DO-IT-YOURSELF ADVERTISING AND PROMOTION; Preface; Acknowledgments; Introduction; Contents; Table of Checklists and Key Charts; Chapter 1 Branding and Your Brand Asset Assessment; Chapter 2 Newspaper and Magazine Advertising; Chapter 3 Selecting Print Media; Chapter 4 Flyers, Brochures, Bulletins, and Invitations; Chapter 5 Direct Mail and Database Direct Marketing; Chapter 6 Catalogs: A Project for Creative Nitpickers; Chapter 7 Out-of-Home Advertising and Promotion; Chapter 8 Successful Yellow Pages Advertising; Chapter 9 From Telemarketing to Teleservicing; Chapter 10 Fax and Broadcast Fax. Chapter 11 Basic Internet Advertising: It Doesn't Have to Start on the InternetChapter 12 Publicity and Public Relations; Chapter 13 Media Creativity and Production: Video, CD, TV, Radio, and Web Site; Chapter 14 Conventions, Trade Shows, Consumer Shows, and Meetings; Chapter 15 Moving Your Project from Disk or Art through Film and Printing; Chapter 16 Distribution: On Working with Your DMPC (Direct Mail Productio.
Özet:
This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogs, and publicity.
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006256 | 659.1 HAH 2003 | Arıyor... |