Başlık:
How to do business in China : 24 lessons in engaging the dragon
Yazar:
Dallas, Nick, 1966-
ISBN:
9780071597234
Yazar Ek Girişi:
Fiziksel Tanımlama:
xiii, 110 pages. : illustration. ; 21 cm.
Genel Not:
"24 lessons to make working with China more profitable"--Cover.
İçerik:
How to do business in China -- Better read than dead -- China is not a monolithic market -- Get the cultural stuff right -- Find the right partner -- Don't expect a level playing field -- Look before you leap -- Have a vision -- Analyze things in multidimensional and paradoxical framewors -- Expect setbacks, have a plan B -- PRC (Patience, Relationship, Contract) -- Kiss cadres, but embrace customers -- Protect your crown jewels -- Chinese negotiating style -- Mandarin is king -- Have a realistic business plan -- Observe the local rules and regulations -- Investigate diaspora links -- Guanxi is part of the story -- Perform thorough risk analysis -- The key business challenges remain the same -- Have a proactive government PR policy -- Never assume anything -- Enjoy the learning experience -- Just do it!.
Özet:
24 vital lessons on steering your business through the world's biggest emerging market Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of: Understanding and working within the Chinese entrepreneur's unique approach to business Finding reliable partners within China who share your vision Avoiding problems arising from cultural differences-and capitalizing on similarities Skillfully navigating through China's complex bureaucracy Protecting your business from intellectual property rights infringements Negotiating with skill, aplomb, and patience Designing a proactive PR policy to help you lobby for favorable legislation This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005916 | 338.70951 DAL 2008 | Arıyor... |