Başlık:
Cases in business and managemet
Yazar:
Alam, Quamrul. author
ISBN:
9780734610928
Yazar Ek Girişi:
Basım Bilgisi:
Second edition.
Fiziksel Tanımlama:
248 pages : illustrations ; 26 cm.
İçerik:
1. ABC Learning: collapse of an entrepreneurial venture -- 2. Virgin Australia -- 3. Australia Post -- 4. Country Road: an iconic Australian brand -- 5. IFC global logistics: supply chain integration via innovation visibility -- 6. Kodak's strategy -- 7. Tata Nano: an inspiration from an Indian conglomerate -- 8. Wesfarmers: a business model of a diversified company -- 9. Wespac Banking Corporation -- 10. Woolworths Limited: retail leader in Australia -- 11. Sub-prime crisis: a threat to global business -- 12. Samsung Electronics: knowledge management, innovation and corporate social responsibility -- 13. Harvey Norman: a competetive business model -- 14. Microfinance as a new paradigm of social business -- 15. Gloria Jean's in Austalia -- 16. BHP Billiton -- 17. 'Yes' OPTUS -- a state-owned private sector -- 18. The collapse of General Motors -- who is at fault?
Özet:
Cases in Business and Management, Second Edition now consists of 18 current business cases from Australia, New Zealand and our region. This valuable and yet affordable teaching resource has been designed for students of business, international business, and strategy for both postgraduate & undergraduate level. This title includes most cases that either take or include an international perspective. It includes cases that are timely and relevant to today's global economic situation, including ABC Learning, the Tata Nano, and Wesfarmers. It updates two cases on CSR and the global financial crisis. It also includes eight new cases: Gloria Jeans, Samsung, Harvey Norman, BHP, Grameen Bank (a micro-lender), Virgin Blue, Optus, and General Motors.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005951 | 658.00711 ALA 2011 | Arıyor... |