Emphasizing flexibility and strength, the book explores optimal ways to withstand product evolution, contingencies, organizational life cycles, and disasters for the long haul. Each chapter begins with a storyline describing the interpersonal relationships and intrapersonal conflicts that attend change. This is followed by a logical sequence of checklists, diagrams, maps, mathematical models, and spreadsheets for each topic. The author presents a 20-step blueprint that defines the supply chain network container and its product contents and includes example applications of the blueprint to nontraditional businesses found in small to medium-sized companies. He also includes decision factor charts for selecting the right suppliers, factories, and distributors; comprehensive examples of both forward and reverse supply chain network construction; and detailed explanations of inbound, midbound, and outbound logistics considerations.