Başlık:
Jewish mad men : advertising and the design of the American Jewish experience
Yazar:
Steinberg, Kerri P., 1959- author.
ISBN:
9780813563763
9780813563756
9780813563770
Yazar Ek Girişi:
Fiziksel Tanımlama:
xvi, 219 pages : illustrations (some color) ; 26 cm.
İçerik:
Machine generated contents note: List of Illustrations Acknowledgments Introduction -- 1 A Portrait of American Jewish Life -- 2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation -- 3 Manischewitz and Maxwell House: The M&M of Jewish Advertising -- 4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising -- 5 Matchmaker, Matchmaker: JDating in the Digital Age Conclusion: More than a Mirror Notes Bibliography Index Color plates between.
Özet:
"Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous ad campaigns--from Levy's Rye Bread to Hebrew National hot dogs--Kerri P. Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization"
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006002 | 659.1089924073 STE 2015 | Arıyor... |