performance: the basis of brand market structure 175 (27) Rafael Barreiros Porto Jorge M. Oliveira-Castro 12

The inner lives of markets : how people shape them--and they shape us / Fisman, Raymond, author

consumption -- Market fragmentation and globalization -- Consumption, status, and class -- Gender and race at

Consumer demographics and behaviour : markets are people / Martins, Jo. M., 1936- author

-- II Responding to Market Complexity -- 6. Sampling-Based Reasoning: Price Competition and Product

necessary to perform consumer analyses that can be used for understanding markets and developing effective

Globalization of consumer markets : structures and strategies / Hassan, Salah S., editor.

model -- Restrictions on preferences -- The theory of market demand -- Consumer index numbers

(Product) 70 Mübadele- Değişim (Exchange) 73 Değer (Value) 74 Pazar (Market) 75 Tüketici ve Müşteri

- Değişim (Exchange) 44 Değer (Value) 45 Pazar (Market) 45 Tüketici ve Müşteri (Consumer and Customer) 46