examines the emergence of consumer culture and the changing relations between the production and

quality of goods and household production theory -- Labor supply -- The consumption function and

(Consumer and Customer) 75 Pazarlama Anlayışının Gelişimi 76 i. Üretim Anlayışı (Production Concept) 77

(Projection) 187 Bastırma (Repression) 187 Marka Kişiliği ve Marka İmajı (Brand Personality and Brand Image