Entrepreneurship, business and economics. Volume1 : proceedings of the 15th Eurasia Business and Economics Society Conference için kapak resmi
Başlık:
Entrepreneurship, business and economics. Volume1 : proceedings of the 15th Eurasia Business and Economics Society Conference
Yazar:
Eurasia Business and Economics Society. Conference (15th : 2015 : Lisbon, Portugal), issuing body.
ISBN:
9783319275703

9783319275697
Fiziksel Tanımlama:
xvi, 588 pages) : illustrations, digital ; 24 cm.
Seri:
Eurasian studies in business and economics, 3/1.

Eurasian studies in business and economics ; 3/1.
İçerik:
Entrepreneurship and Small and Medium-sized Enterprises -- Human Resources -- Management -- Marketing and Tourism.
Özet:
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
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Kitap EKOBKN0002191 338.042 EUR 2015 V.1
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