Başlık:
Doing business in emerging markets : entry and negotiation strategies
Yazar:
Cavusgil, S. Tamer. author
ISBN:
9780761913740
9780761913757
Yazar Ek Girişi:
Yayım Bilgisi:
Thousand Oaks : Sage Publications, c2002.
Fiziksel Tanımlama:
300 pages : figures ; 24 cm.
İçerik:
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
Özet:
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0004955 | 658.848 CAV 2002 | Arıyor... |