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Public diplomacy : what it is and how to do it için kapak resmi
Başlık:
Public diplomacy : what it is and how to do it
Yazar:
Hunt, Alan. author
ISBN:
9782839917223
Yazar Ek Girişi:
Fiziksel Tanımlama:
141 pages : photo, table ; 25 cm.
İçerik:
Defitions of publşc diplomacy -- Soft power -- Related activities : nayion branding, propaganda, cultural relations, public relations, lobbying -- Historical development of public diplomacy -- The changing global environmet -- The lagel framework for public diplomacy -- Tolls and techniques of public diplomacy -- Dealing with the media -- Use of digital technologies -- Designing a media plan -- How to be interviewed -- Public diplomacy campaigns -- Evaluation -- Key lessons for public diplomacy practititoners -- Human resources and training needs.
Özet:
Efforts by governments to influence the public in other countries have existed for some time. Though the concept of public diplomacy emerged in the 1960s, the advent of ICT has given powerful impetus to this particular way of conducting international relations. Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media? This publication is designed for diplomats but is also a must-have for anyone keen to explore this area in depth.
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Yer Numarası
Durumu / Lokasyon / İade Tarihi
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Kitap EKOBKN0005962 327.20285 HUN 2015
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