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Globalisation and advertising in emerging economies : Brazil, Russia, India and China için kapak resmi
Başlık:
Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Yazar:
Ciochetto, Lynne.
ISBN:
9780415562003

9781138014213

9780203144862
Yazar Ek Girişi:
Fiziksel Tanımlama:
181 pages : illustration ; 24 cm.
Seri:
Routledge studies in international business and the world economy ; 51

Routledge studies in international business and the world economy ; 51.
İçerik:
Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.
Özet:
Analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy. This book explores the dynamics of global capitalism from the perspective of global advertising. It provides insights about contemporary global priorities.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0003643 337.091724 CIO 2011
Arıyor...

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