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International marketing in the network economy : a knowledge-based approach için kapak resmi
Başlık:
International marketing in the network economy : a knowledge-based approach
Yazar:
Kohlbacher, Florian.
ISBN:
9780230515703

9781349354085
Yazar Ek Girişi:
Fiziksel Tanımlama:
xx, 254 pages : illustration ; 23 cm.
İçerik:
Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research.
Özet:
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0008302 658.84 KOH 2007
Arıyor...

On Order

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