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Schroder, Christoph, author.
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Business strategy.
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López, Santiago. author
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Value-based marketing strategy : pricing and costs for relationship marketing / López, Santiago
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Markman, Gideon D., editor.
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New business enterprises.
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Kotler, Philip. author
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-Driven Marketing Strategy and Marketing Mix 7. Customer-Driven Marketing Strategy: Creating Value for Target
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Hendrikse, George, editor.
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Strategy and governance of networks : cooperatives, franchising, and strategic alliances. Hendrikse
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Thomaschewski, Dieter. editor.
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Turbulent Times -- Innovation and International Strategy -- R&D, Innovation and Growth: Performance of the
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