Marketing strategy and competitive positioning / Hooley, Graham J. author

The brand mapping strategy : design, build, and accelerate your brand / Leland, Karen, author.

Value-based marketing strategy : pricing and costs for relationship marketing / López, Santiago

Marketing strategy collection,

Business marketing management : a strategic view of industrial and organizational markets / Hutt

This text focuses on all aspects of planning, coordinating and executing marketing strategy. It

Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy