Search Results for Value.

1.

Yeni tüketici = : Absolute value : what really influences customers in age of (nearly) perfect information

by

Simonson, Itamar. yazar

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Alıntı:

Yeni tüketici = : Absolute value : what really influences customers in age of (nearly) perfect

2.

Value-based marketing strategy : pricing and costs for relationship marketing

by

López, Santiago. author

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Value-based marketing strategy : pricing and costs for relationship marketing / López, Santiago

3.

Asian competitors case book : marketing for competitiveness in the age of digital consumers

by

Kotler, Philip, 1947 author

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Alıntı:

Exploration -- 6.Marketing Tactics for Value Engagement -- 7.Marketing Values for Excellent Execution -- pt

4.

Artificial intelligence for marketing : practical applications

by

Sterne, Jim, 1955- author.

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Alıntı:

Marketing Mix Modeling 119 Econometrics 121 Customer Lifetime Value 121 One-to-One Marketing-The Meme 122

5.

Freemium economics : leveraging analytics and user segmentation to drive revenue

by

Seufert, Eric Benjamin.

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Alıntı:

freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value

6.

Values in internal marketing : living the brand in sustainable banking

by

Brodbeck, Heinz. author

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Alıntı:

Values in internal marketing : living the brand in sustainable banking / Brodbeck, Heinz. author

7.

Principles of marketing

by

Kotler, Philip. author

Format:

Alıntı:

-Driven Marketing Strategy and Marketing Mix 7. Customer-Driven Marketing Strategy: Creating Value for Target

8.

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

by

Koç, Erdoğan

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Alıntı:

Fonksiyonu (Value-expressive Function) 298 Bilgi Fonksiyonu (Knowledge Function) 299 Tutumların Unsurları

9.

Temel tüketici davranışı ve pazarlama stratejileri

by

Koç, Erdoğan, 1965-.

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Alıntı:

(Expectancy-Value Model) (Ajzen, 2005) 165 Tutumların Özellikleri 166 Tutumun Güç Derecesi (The Strength of

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