Global competitive strategies in the new world economy : multilateralism, regionalization, and the transnational firm için kapak resmi
Başlık:
Global competitive strategies in the new world economy : multilateralism, regionalization, and the transnational firm
Yazar:
Mirza, Hafiz, editor.
ISBN:
9781858981369
Fiziksel Tanımlama:
xv, 338 pages : illustrations, maps ; 25 cm.
Seri:
New horizons in international business
İçerik:
Globalization and regionalization: an introduction / Hafiz Mirza -- A perspective on the emerging world economy: protectionism, regionalization and competitiveness / Peter J. Buckley -- Samsung's views on global regionalization strategies / Kirsty O'Neil -- Regionalism and Europe -- Global competitive strategies for the European domestic market / B. Nino Kumar -- Regional headquarters in Europe: a new Japanese management initiative? / John B. Kidd -- Japanese multinationals' strategies towards the process of European regionalization, with special reference to former socialist countries: an empirical study (1990-1992) on Japanese multinationals' activities in Berlin and Eastern Germany / Sung-Jo Park, Heike H. Rudolph, Natascha Haehling von Lanzenauer -- Investment strategies of Japanese firms in the new Federal States / Dieter Beschorner, Christine Muller -- Regionalism and North America -- Regional economic agreements and multinational firms: the investment provisions of the NAFTA / Edward M. Graham, Christopher Wilkie -- Canada, the Free Trade Agreement and US trade actions: the implications for business / Mary-Anne Stevens -- The NAFTA and the Single European Market: an empirical study of Canadian and UK companies' trade and investment strategies / Christopher L. Pass, Kate Prescott, Peter J. Buckley -- Overseas production activities of Toyota Motor Corporation / Hiroshi Kumon -- Toshiba's overseas production activities: seven large plants in the USA, Mexico, the UK, Germany and France / Tetsuo Abo -- Regionalism and Asia.
Özet:
This book provides an exhaustive analysis of the strategic responses of transnational firms to current trends in the world economy, specifically the trends towards globalization and regionalization. The primary focus of this book is on the strategy of transnational firms, particularly those from East Asia, in the geographical regions of Europe, North America and Asia, including the European Union, the North American Free Trade Agreement and the ASEAN Free Trade Area. The contributors discuss protectionism and trade agreements, strategic alliances, competitiveness and investment strategies towards Eastern European states, and compare business strategies in the triad region. This book will offer insights to scholars and students seeking to understand East Asian and European firms, and the issues of globalization and regionalization. It will also appeal to policy makers wishing to influence and understand the strategies of transnational firms.
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Demirbaş
Yer Numarası
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Kitap EKOBKN0008008 658.049 GLO 2001
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