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Handbook on the economics of the internet için kapak resmi
Başlık:
Handbook on the economics of the internet
Yazar:
Bauer, Johannes M., edited by .
ISBN:
9780857939845

9780857939852
Fiziksel Tanımlama:
xi, 590 pages : figure, table ; 25 cm.
İçerik:
Machine generated contents note: pt. I PROLOG -- 1. Economics of the Internet: an overview / Michael Latzer -- pt. II THEORETICAL FOUNDATIONS -- 2. Industrial organization of the Internet / Johannes M. Bauer -- 3. Internet as a complex layered system / Richard S. Whitt -- 4. Network science approach to the Internet / Johannes M. Bauer -- 5. Peer production and cooperation / Yochai Benkler -- 6. Internet and productivity / Bart van Ark -- 7. Cultural economics and the Internet / Ruth Towse -- 8. Political economy approach to the Internet / Vincent Mosco -- pt. III INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE -- 9. Competition and antitrust in Internet markets / Torben Stuhmeier -- 10. Economics of Internet standards / George Sadowsky -- 11. Economics of copyright and the Internet / Sacha Wunsch-Vincent -- 12. Economics of privacy, data protection and surveillance / Ian Brown -- 13. Economics of cybersecurity / Johannes M. Bauer -- 14. Internet architecture and innovation in applications / Barbara van Schewick -- 15. Organizational innovations, ICTs and knowledge governance: the case of platforms / Pier Paolo Patrucco -- 16. Interconnection in the Internet: peering, interoperability and content delivery / Steven Bauer -- pt. IV ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES -- 17. Internet business strategies / Arnold Picot -- 18. Economics of Internet search / Hal R. Varian -- 19. Economics of algorithmic selection on the Internet / Florian Saurwein -- 20. Online advertising economics / Steven S. Wildman -- 21. Online news / Robert G. Picard -- 22. Economics of online video entertainment / David Waterman -- 23. Business strategies and revenue models for converged video services / Yu-Li Liu 24. Economics of virtual worlds / Edward Castronova -- 25. Economics of big data / Shivom Aggarwal -- pt. V PAST AND FUTURE TRAJECTORIES -- 26. Evolution of the Internet: a socioeconomic account / D. Linda Garcia -- 21. From the Internet of Science to the Internet of Entertainment / Eli M. Noam.
Özet:
This handbook brings together twenty-six original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing: its unique economics as a global information and communications infrastructure, the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights, the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds, and the effects of the Internet on the economy at large
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Kitap EKOBKN0000523 338.064 HAN 2016
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