SMEs in the digital economy : surviving the digital revolution

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Başlık:

Yazar:

Kotey, Bernice, editor.

ISBN:

9780734612311

Fiziksel Tanımlama:

xviii, 194 pages : illustrations ; 26 cm.

Seri:

SEAANZ research book series.

İçerik:

Part I Introduction Chapter 1 The digital economy and its impact on Australia and New Zealand SMEs Part II The Digital Ecosystem Chapter 2 Small business commissioners: Improving the quality of the business environment in the digital economy Chapter 3 The antitrust concerns of SMEs: Who contacts the competition regulator and why? Chapter 4 Rural development in the digital era: A case of a born-global SME in Estonia Chapter 5 Financing SMEs in the digital economy: Barriers to public equity funding from the National Stock Exchange of Australia Part III Extent of SME Engagement in the Digital Economy Chapter 6 The use of information and communication technologies by SMEs Chapter 7 Independent professionals and the digital age: online as an essential element for success Chapter 8 Small and medium-sized regional accounting firms: Information and communication technologies Chapter 9 SMEs and workplace technology Chapter 10 New business models that incorporate the digital economy.

Özet:

Australian small to medium enterprises (SMEs) are currently facing the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. This book explores the many benefits, but also the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital markets.

Konu Başlığı:

Small business -- Information technology -- Australia.

Information technology -- Economic aspects -- Australia.

Small business -- Information technology -- New Zealand.

Information technology -- Economic aspects -- New Zealand.

Küçük işletmeler -- Bilgi teknolojisi -- Australia.

Bilgi teknolojisi -- Ekonomik açı -- Australia.

Küçük işletmeler -- Bilgi teknolojisi -- New Zealand.

Bilgi teknolojisi -- Ekonomik açı -- New Zealand.

Yazar Ek Girişi:

Kotey, Bernice,

Mazzarol, Tim,