by
Keller, Kevin Lane 1956-
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Brand name products -- Management.
by
Erin, Sema Mercanoğlu.
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Brand name products -- Management.
by
Ehrmann, Thomas, editor.
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Contributions to Management Science.
by
Erdem, Tülin. author
Format:
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Across Product Categories, Countries, and Time 34 5.1 Generalizability over product categories and choice