Marketing management.

Marketing fashion : a global perspective / Rath, Patricia Mink. author

Marketing -- Pricing.

. Contemporary research trends in international marketing: the 2000's / Masaaki (Mike) Kotabe with Crystal X

Principles of marketing / Kotler, Philip. author

Flying off course : airline economics and marketing / Doganis, Rigas. author

Consumer behavior and marketing strategy / Peter, J. Paul.. author

Marketing research : text and cases / Nargundkar, Rajendra, 1960- author

Measuring marketing : 103 key metrics every marketer needs / Davis, John, 1960 February 17- author

Marketing metrics : 50+ metrics every executive should master / Farris, Paul W.

Business marketing management : a strategic view of industrial and organizational markets / Hutt

Great answers to tough marketing questions / Smith, P. R., (Paul Russell), 1957- author