Search Results for Brand management.

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25.

Hanssens, Dominique M. author

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Sales Forecasts -- V: Conclusion. 10. Implementation -- Bibliography -- Author Index -- Company/Brand

26.

Dalrymple, Douglas J., author

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Basic marketing management / Dalrymple, Douglas J., author

27.

Shaw, Robert. author

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Brand loyalty -- Measurement.

28.

Heilmann, Thomas, editor.

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-- Brand value management -- Corporate brand identity -- Long-term brand migration -- Brand desirability

29.

Erdem, Tülin. author

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The information-economics perspective on brand equity / Erdem, Tülin. author

30.

Hoberg, Kai.

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Advances in information systems and management science, band ;

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