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Orr, Kevin Martin, editor.
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Advertising Christian Grahle and Paul Hibbert 9. Mind the Gap! Exploring Academics' and Professional
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Hirschman, Elizabeth Caldwell, 1949- author.
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Masculinity in advertising.
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Sheingate, Adam D., 1969- author.
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' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012
by
L'Etang, Jacquie., editor.
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: Orientations and Re-Orientations 9. Extending PR's Critical Conversations with Advertising and Marketing (Clea
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Slawson, W. David, 1931- author
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forms of competition, such as advertising and new product development, to keep consumers buying. Raising
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Carpenter, Susan, 1943-, author.
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and Advertising Strategies: What's it all About? -- 10. Bubble, Bubble Turmoil and Trouble -- 11
by
Goldfarb, Avi, editor.
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/ Matthew Gentzkow and Jesse M. Shapiro -- Measuring the effects of advertising : the digital frontier
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Bolaño, César.
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Circulation and InformationInformation and Capitalist ProductionCapital and State, Advertising and
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Elmore, Bartow J.
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advertising. The secret to Coke's success was its strategy to offload production costs and risks on to
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Turban, Efraim, author.
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Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise
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Academy of Marketing Science. Annual Conference (2005 : Tampa, Florida)
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: Examining Determinants of Retail Customer Intentions.- IMC: Advertising: Deception, Emotion and Wireless