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1. 
Best practice cases in branding : lessons from the world’s strongest brands için kapak resmi
Best practice cases in branding : lessons from the world’s strongest brands
by 
Keller, Kevin Lane. author
Format: 
Alıntı: 
Express: managing a financial services brand Starbucks: managing a high growth brand Snapple: revitalizing
2. 
The structural foundations of international finance : problems of growth and stability için kapak resmi
The structural foundations of international finance : problems of growth and stability
by 
Padoan, Pier Carlo, 1950-, editor.
Format: 
Alıntı: 
structural interdependencies / Alain Verbeke -- Fianancial institutions and financial markets / Jordi Canals