Straight choices : the psychology of decision making / Newell, Benjamin R., 1972-

Psychology.

(developmental psychology, neuroscience, animal cognition, anthropology, addiction science), who use different

interested in cognitive psychology and economics, and provides humorous anecdotes and insightful examples of

psychology, engineering, business and management. * Creating a framework for usefully applying the research

Choice (Psychology)

Grounded in key observations in consumer psychology, Bounded Rationality and Industrial