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Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers için kapak resmi

Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers

by

Hinterhuber, Andreas, editor.

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Alıntı:

and B2B purchasing -- Part V. Value quantification and organizational change management -- Part VI

2.

Business-to-business marketing : strategies and implementation için kapak resmi

Business-to-business marketing : strategies and implementation

by

Michel, Daniel. author

Format:

Alıntı:

Customers.- Understanding Industrial Purchasing.- Markets and Supplier Strategy.- Segmentation and Marketing

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