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Measuring marketing : 103 key metrics every marketer needs için kapak resmi

Measuring marketing : 103 key metrics every marketer needs

by

Davis, John, 1960 February 17- author

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program in addition to its component product programs, its advertising, sales promotion, sales and

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Marketing metrics : 50+ metrics every executive should master için kapak resmi

Marketing metrics : 50+ metrics every executive should master

by

Farris, Paul W.

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management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion

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