opportunities provided by the changes in the environment, such as the digital revolution. This is critical all

formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate

multichannel environment. In this regard, it goes far beyond explaining choices between online and offline

Learning Objectives; Chapter 1 The Business Environment; 1.1 Supply and demand; 1.2 Markets and the

Environment' Javier Gimeno Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and

Relationships Part 2--Understanding the Marketplace and Consumers 3. The Marketing Environment 4

Marketing Strategy -- Chapter 11 Introduction to the Environment -- Chapter 12 Cultural and Cross