by
Zhang, James, editor.
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Alıntı:
marketplace; 2 Olympic brand image and values: a mix of marketing and philosophy; 3 Regulating sport leagues
by
Geyrhalter, Fabia, author
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Alıntı:
How to launch a brand : your step-by-step guide to crafting a brand : from positioning to naming
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Manley, Catherine M., 1969- author.
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Alıntı:
competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors
by
Robinson, Mark L. author
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Alıntı:
Marketing big oil : brand lessons from the world's largest companies / Robinson, Mark L. author
by
Dahlvig, Anders. author
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Alıntı:
-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a
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Wheeler, Alina. author
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Alıntı:
Designing brand identity : a complete guide to creating, building, and maintaining strong brands /
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Lindström, Martin, 1970- author
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Alıntı:
Clicks, bricks & brands / Lindström, Martin, 1970- author
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Shaw, Robert. author
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Alıntı:
Brand loyalty -- Measurement.
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Özden, Aybike Tuba.
Format:
Alıntı:
Vary) 171 4.2.7. Tutumlar ve Marka İnançları Davranışsal Sadakati Yansıtır (Attitudes and Brand Beliefs