Values in internal marketing : living the brand in sustainable banking / Brodbeck, Heinz. author

Exploration -- 6.Marketing Tactics for Value Engagement -- 7.Marketing Values for Excellent Execution -- pt

Yeni tüketici = : Absolute value : what really influences customers in age of (nearly) perfect

Value-based marketing strategy : pricing and costs for relationship marketing / López, Santiago

(Expectancy-Value Model) (Ajzen, 2005) 165 Tutumların Özellikleri 166 Tutumun Güç Derecesi (The Strength of

Fonksiyonu (Value-expressive Function) 298 Bilgi Fonksiyonu (Knowledge Function) 299 Tutumların Unsurları