Straight choices : the psychology of decision making / Newell, Benjamin R., 1972-

Psychology.

(developmental psychology, neuroscience, animal cognition, anthropology, addiction science), who use different

interested in cognitive psychology and economics, and provides humorous anecdotes and insightful examples of

psychology, engineering, business and management. * Creating a framework for usefully applying the research

Choice (Psychology)

Grounded in key observations in consumer psychology, Bounded Rationality and Industrial

us into trouble. This author's work has transformed cognitive psychology and launched the new fields