Uluslararası pazarlama stratejisi = International marketing strategy / Bradley, Frank. yazar

Export savvy : from basics to strategy / Karamally, Zak. author

-- Entering international markets -- Product strategy for international markets -- Building brands in

within the international trading system. -- Managing regulatory issues in exporting. -- Business strategy

Section 1. Overview of international trade -- section 2. Export marketing and strategy -- section 3

-- Brand alignment -- B2B marketing -- Modular marketing management -- Retail brand strategy -- Strategic