Market research

Economy; 1.3 Market Forces; 1.4 Types of Buyers; 1.5 Competition; Chapter 2 Marketing Concepts; 2.1

. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6

Business marketing management : a strategic view of industrial and organizational markets / Hutt

analysis 59 -- Pt. 2 Competitive Market Analysis -- 4 The changing market environment 93 -- 5 Analysis of

variables, and financial market -- Implementing and controlling the marketing plan -- Planning analysis.