Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels /

Handel und internationales marketing / retailing and international marketing.

Freemium economics : leveraging analytics and user segmentation to drive revenue / Seufert, Eric

Value-based marketing strategy : pricing and costs for relationship marketing / López, Santiago

); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and

Strategy and governance of networks : cooperatives, franchising, and strategic alliances. Hendrikse

Business logistics -- Management.