Search Results for Brands.

1.

Clicks, bricks & brands

by

Lindström, Martin, 1970- author

Format:

Alıntı:

Clicks, bricks & brands / Lindström, Martin, 1970- author

2.

Güçlü markalar yaratmak = Building Strong Brands

by

Aaker, David A. yazar

Format:

Alıntı:

Güçlü markalar yaratmak = Building Strong Brands / Aaker, David A. yazar

3.

Luxury brands in emerging markets

by

Atwal, Glyn, editor.

Format:

Alıntı:

Luxury brands in emerging markets / Atwal, Glyn, editor.

4.

Origination : the geographies of brands and branding

by

Pike, Andy, author

Format:

Alıntı:

Origination : the geographies of brands and branding / Pike, Andy, author

5.

National brands and private labels in retailing : first ınternational symposium NB&PL, Barcelona, June 2014

by

Esteban-Millat, Irene, editor.

Format:

Alıntı:

National brands and private labels in retailing : first ınternational symposium NB&PL, Barcelona

6.

Real luxury : how luxury brands can create value for the long term

by

Pinkhasov, Misha, author

Format:

Alıntı:

Real luxury : how luxury brands can create value for the long term / Pinkhasov, Misha, author

7.

The "Made in Germany" champion brands : nation branding, innovation, and world export leadership

by

Joseph, Ugesh Anthony. author

Format:

Alıntı:

The "Made in Germany" champion brands : nation branding, innovation, and world export leadership /

8.

Lider markalar ve düşük fiyat rekabeti =beating low cost competition how premium brands can respond to cut price rivals

by

Ryans, Adrian. yazar

Format:

Alıntı:

Lider markalar ve düşük fiyat rekabeti =beating low cost competition how premium brands can respond

9.

Designing brand identity : a complete guide to creating, building, and maintaining strong brands

by

Wheeler, Alina. author

Format:

Alıntı:

Designing brand identity : a complete guide to creating, building, and maintaining strong brands /

10.

Best practice cases in branding : lessons from the world’s strongest brands

by

Keller, Kevin Lane. author

Format:

Alıntı:

Best practice cases in branding : lessons from the world’s strongest brands / Keller, Kevin Lane

11.

Gelişmekte olan pazarların yeni çokulusluları : piyasaları sarsacak ve yeni markalar oluşturacak dört strateji

by

Chattopadhyay, Amitava. yazar

Format:

Alıntı:

The new emerging market multinationals : four strategies for disrupting markets and building brands

12.

Marka ruhu : sosyal sorumluluk kampanyaları ile marka yaratmak

by

Pringle, Hamish. yazar

Format:

Alıntı:

Brand spirit : how cause related marketing builds brands

13.

Marka taklitçiliği suçu

by

Çetintürk, Ekrem.

Format:

Alıntı:

Criminal law -- Crime -- Brand imitation crime.

14.

Sustainable Fashion: Consumer Awareness and Education

by

Muthu, Subramanian Senthilkannan. editor.

Format:

Alıntı:

. It highlights how some textile brands have started using consumer awareness tags to educate consumers

15.

Entelektüel sermaye olarak marka : (vergileme ve pazarlama boyutuyla)

by

Karakoyun, Funda. yazar

Format:

Alıntı:

Brand name products.

16.

The influence of values on consumer behaviour : the value compass

by

Kostelijk, Erik, author.

Format:

Alıntı:

. Values and Branding 5. Brand Values and Brand Choice 6. Value Congruence 7. Brand Values Versus Brand

17.

International marketing

by

Joshi, Rakesh Mohan, author.

Format:

Alıntı:

markets, strategies for products, brands, pricing and trade logistics and the policy framework. This book

18.

Routledge handbook of comparative policy analysis

by

Brans, M. (Marleen), editor.

Format:

Alıntı:

Routledge handbook of comparative policy analysis / Brans, M. (Marleen), editor.

19.

Marka yönetimi

by

Atıgan, Fatma. yazar

Format:

Alıntı:

Brand name products -- Management.

20.

Essentials of consumer behavior

by

Stephens, Debra L.. author

Format:

Alıntı:

to brands, products, and marketing messages. The book is divided into four parts: Part I provides an

21.

Detox fashion : case studies.

by

Muthu, Subramanian Senthilkannan, editor.

Format:

Alıntı:

-Eastern Europe -- 2.Detoxifying luxury and fashion industry: Case of market driving brands -- 3. Integrating

22.

Marka birleşmeleri : ''tüketici satın alma kararına ilişkin bir uygulama''

by

Özsaçmacı, Bülent.

Format:

Alıntı:

Brand name products -- Management.

23.

Marka olmak istiyorum : mutlu bir şekilde kazanmak için

by

Port, Michael.

Format:

Alıntı:

Advertising -- Brand name products.

24.

Kids and branding in a digital world.

by

Gunter, Barrie, author.

Format:

Alıntı:

Brand name products.

25.

The trendmakers : behind the scenes of the global fashion industry

by

Lantz, Jenny. author

Format:

Alıntı:

brands ; Consistency and change ; Brands in the mid-range segment ; Designer fashion brands ; The desire

26.

The economics of chocolate

by

Squicciarini, Mara P., editor.

Format:

Alıntı:

consumption / Sabrina Bruyneel and Siegfried Dewitte -- Chocolate brands and preferences of Chinese consumers

27.

The brand mapping strategy : design, build, and accelerate your brand

by

Leland, Karen, author.

Format:

Alıntı:

The brand mapping strategy : design, build, and accelerate your brand / Leland, Karen, author.

28.

Faked in China : nation branding, counterfeit culture, and globalization

by

Yang, Fan, 1977- author.

Format:

Alıntı:

foreign goods into a nation that creates its own IPR-eligible brands. Counterfeit culture is the

29.

The business of fashion : designing, manufacturing, and marketing

by

Burns, Leslie Davis. author

Format:

Alıntı:

. Business and Legal Framework of Fashion Companies -- 4. Global Materials Industry -- 5. Fashion Brands

30.

Intra-industry trade : cooperation and conflict in the global political economy

by

Thies, Cameron G., author.

Format:

Alıntı:

-industry trade - international trade of the same or similar commodities, in which foreign and domestic brands

31.

Wise family business : family identity steering brand success

by

Schwass, Joachim, 1950-

Format:

Alıntı:

Wise family business : family identity steering brand success / Schwass, Joachim, 1950-

32.

The new intellectual property of health : beyond plain packaging

by

Alemanno, Alberto, editor

Format:

Alıntı:

rights? Matthew J. Elsmore 4. Trademarks in the pharmaceutical sector: the dynamic between brands

33.

Strategic design thinking : innovation in products, services, experiences and beyond

by

Nixon, Natalie W., editor.

Format:

Alıntı:

University, US) -- Chapter 3: Rhetoric (by Valerie Jacobs, LPK Brands, US)Part II: The How -- Chapter 4

34.

Bir marka stratejisi ürün hattının genişletilmesi

by

Özer, Alper. yazar

Format:

Alıntı:

Brand name products -- Marketing -- Management.

35.

Luxury the Chinese way : new competitive scenarios

by

Rovai, Serena, 1970- author.

Format:

Alıntı:

. The identity of international luxury brands 11. Chinese luxury brands: the new creative phase and

36.

Money, banking, financial markets & institutions

by

Brandl, Michael W. author

Format:

Alıntı:

Money, banking, financial markets & institutions / Brandl, Michael W. author

37.

How to launch a brand : your step-by-step guide to crafting a brand : from positioning to naming and brand identity

by

Geyrhalter, Fabia, author

Format:

Alıntı:

How to launch a brand : your step-by-step guide to crafting a brand : from positioning to naming

38.

The Routledge companion to contemporary brand management

by

Dall'Olmo Riley, Francesca, editor.

Format:

Alıntı:

The Routledge companion to contemporary brand management / Dall'Olmo Riley, Francesca, editor.

39.

Branding masculinity : tracing the cultural foundations of brand meaning

by

Hirschman, Elizabeth Caldwell, 1949- author.

Format:

Alıntı:

Branding masculinity : tracing the cultural foundations of brand meaning / Hirschman, Elizabeth

40.

The Routledge companion to philosophy in organization studies

by

Mir, Raza A., editor.

Format:

Alıntı:

theory; 20 The Body: philosophical paradigms and organizational contributions; 21 Brands: critical and

41.

Crisis, resilience and survival : lessons from the global auto industry

by

Holweg, Matthias, author.

Format:

Alıntı:

technology -- 3. Competing in a global industry -- Ford : the birth of mass production -- GM : the multi-brand

42.

Crises : économies émergentes & grands pays de l'OCDE

by

Delorme, Jacques. author

Format:

Alıntı:

Crises : économies émergentes & grands pays de l'OCDE / Delorme, Jacques. author

43.

How to think like an entrepreneur

by

Broughton, Philip Delves, author.

Format:

Alıntı:

entrepreneurs as modern day magicians, transforming sometimes radical ideas into global brands that change the

44.

Enterprise risk management : a guide for government professionals

by

Hardy, Karen, 1962-

Format:

Alıntı:

Security 165 Exhibit 5.6 "At Risk" Brands as Reported by 24/7 Wall St. 168 Exhibit 6.1. Sample Risk Culture

45.

The obstacle is the way : the ancient art of turning adversity to advantage

by

Holiday, Ryan. author

Format:

Alıntı:

billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that

46.

Africans investing in Africa

by

McNamee, Terence, editor.

Format:

Alıntı:

Infrastructure / Mark Pearson -- 5. The Growth of Continental African Brands / Nicholas J.W. Kühne -- 6. Is it

47.

The Indian textile and clothing industry : an economic analysis

by

Kar, Mausumi, author

Format:

Alıntı:

now home to several international brands, which has led to the present upsurge of FDI in this very

48.

Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

by

Academy of Marketing Science. Annual Conference (2005 : Tampa, Florida)

Format:

Alıntı:

Finalists Presentations.- Understanding Ourselves: Identity, Brands, and Consumption.

49.

Africans investing in Africa : understanding business and trade, sector by sector

by

McNamee, Terence, edited by.

Format:

Alıntı:

Continental African Brands -- Nicholas Kuhne 6. Is it Time for Open Borders in Southern Africa? The Case for

50.

The informal media economy

by

Lobato, Ramon, author

Cover image http://catalogimages.wiley.com/images/db/jimages/9780745670317.jpg

Format:

Alıntı:

Formal and informal media -- Entrepreneurs -- Work -- Geographies -- Regulation -- Brands

51.

Ünlülerin marka yönetimi : Sahnede ün endüstride ürün

by

Taşoğlu, Nihal Paşalı, yazar

Format:

Alıntı:

Brand name products.

52.

İkon marka kavramı üzerine tartışmalar

by

Taşkın, Ercan. yazar

Format:

Alıntı:

Brand name products.

53.

Marketing big oil : brand lessons from the world's largest companies

by

Robinson, Mark L. author

Format:

Alıntı:

Marketing big oil : brand lessons from the world's largest companies / Robinson, Mark L. author

54.

Türkiye ev mobiyası sektörünün değer zinciri yaklaşımıyla incelenmesi

by

Yılmaz, Nur Nilay. yazar

Format:

Alıntı:

companies on the way to gain a trade mark, large size national brands and retail chains. Recently the number

55.

Advertising transformed : the new rules for the digital age

by

Van Dyck, Fons.

Format:

Alıntı:

important topics of criticism brands and advertising in particular are facing and on how brands are

56.

Loveworks : how the world's top marketers make emotional connections to win in the marketplace

by

Sheehan, Brian, Associate Professor, author.

Format:

Alıntı:

Brand name products -- Psychological aspects.

57.

Eco-Business : A Big-Brand Takeover of Sustainability

by

Dauvergne, Peter.

Format:

Alıntı:

Eco-Business : A Big-Brand Takeover of Sustainability / Dauvergne, Peter.

58.

Challenges for the trade in central and southeast Europe

by

Knezevic, Blazenka., editor.

Format:

Alıntı:

, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and

59.

Values in internal marketing : living the brand in sustainable banking

by

Brodbeck, Heinz. author

Format:

Alıntı:

Values in internal marketing : living the brand in sustainable banking / Brodbeck, Heinz. author

60.

Wake up and live!

by

Brande, Dorothea, 1893-1948.

Format:

Alıntı:

Wake up and live! / Brande, Dorothea, 1893-1948.

61.

Tobacco capitalism : growers, migrant workers, and the changing face of a global industry

by

Benson, Peter, 1979-

Format:

Alıntı:

Allan M.Brandt, Foreword.

62.

One click : Jeff Bezos and the rise of Amazon.com

by

Brandt, Richard L

Format:

Alıntı:

One click : Jeff Bezos and the rise of Amazon.com / Brandt, Richard L

63.

Asya’da marka stratejisi : Asya nasıl güçlü markalar yaratır?

by

Roll, Martin. yazar

Format:

Alıntı:

Brand name products -- Asian -- Management.

64.

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

by

Pearson, Timothy R.. author

Format:

Alıntı:

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your

65.

Consumer culture

by

Lury, Celia. author

Format:

Alıntı:

culture : gender, race and reflexivity -- Brands : markets, media and movement -- Consuming ethics, or

66.

Marketing recipes : a guidebook for brand managers

by

Borça, Güven. author

Format:

Alıntı:

Marketing recipes : a guidebook for brand managers / Borça, Güven. author

67.

Principles of marketing

by

Kotler, Philip. author

Format:

Alıntı:

Customers 8. Product, Services, and Brands: Building Customer Value 9. New-Product Development

68.

Surfing the global tide : automotive giants and how to survive them

by

Wynn-Williams, Michael S., author.

Format:

Alıntı:

Motor Corp. and Germany's Daimler AG to the nascent Chinese brands. 'Surfing' is fascinating read for

69.

Bu topraklardan dünya markası çıkar mı? : marka olmanın ABC’ si

by

Borça, Güven. yazar

Format:

Alıntı:

Brand name products -- Marketing

70.

Names in commerce and industry : past and present

by

Kremer, Ludger., editor.

Format:

Alıntı:

Brand name products -- Congresses.

71.

Reklamın marka değerine etkisi

by

Franzen, Giep. author

Format:

Alıntı:

Brand management.

72.

Marketing insights from A to Z : 80 concepts every manager needs to know

by

Kotler, Philip. author

Format:

Alıntı:

Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business

73.

Şirket boylamı : bilgi ekonomisinde rota belirlemek = Corporate longitude : what you need to know to navigate the knowledge economy

by

Edvinsson, Leif. author

Format:

Alıntı:

structured capital - wrapped up in customers, processes, databases, brands and systems. It is the only

74.

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

by

Koehn, Nancy F., (Nancy Fowler), 1959- author

Format:

Alıntı:

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Koehn, Nancy F

75.

Harvard business review on customer relationship management.

by

Harvard Business School. Press.

Format:

Alıntı:

MICK See Your Brands Through Your Customers' Eyes 151 CHRIS LEDERER AND SAM HILL About the Contributors

76.

Marka yaratmanın 22 kuralı

by

Ries, Al. yazar

Format:

Alıntı:

Brands.

77.

Harvard business review on brand management

Format:

Alıntı:

Harvard business review on brand management

78.

Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies

by

Shaw, Robert. author

Format:

Alıntı:

Brand loyalty -- Measurement.

79.

Les grands auteurs de la pensée économique

by

Gilles, Dostaler author

Format:

Alıntı:

Les grands auteurs de la pensée économique Gilles, Dostaler author

80.

Stratejik marka yönetimi

by

Keller, Kevin Lane 1956-

Format:

Alıntı:

Brand name products -- Management.

81.

Marka kişiliği

by

Dönmez, Mevlüt Sedat.

Format:

Alıntı:

Brand personality.

82.

Wisdom in the crises of cyber-capitalism : historical evolution of innovative secientific crises within techno-administrative and economical paradigms and projections of the post-COVID19 cyber-capitalist order. Ahmet Efe.

by

Efe, Ahmet.

Format:

Alıntı:

the R&D in Turkey? -- c. Brands that brand R&D -- d. What is the future of R&D direction? -- 2.5

83.

China's automotive modernization : the party-state and multinational corporations

by

Chin, Gregory T. author

Format:

Alıntı:

-- Institutional inheritances and policy effectiveness -- Negotiating Shanghai GM -- Homegrown brands and models

84.

The information-economics perspective on brand equity

by

Erdem, Tülin. author

Format:

Alıntı:

The information-economics perspective on brand equity / Erdem, Tülin. author

85.

Marka menuniyetinin marka sadakatine ve güvenine etkisi : (uygulamalı)

by

Erin, Sema Mercanoğlu.

Format:

Alıntı:

Brand name products -- Management.

86.

Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs

by

Runfola, Andrea.

Format:

Alıntı:

debate, which focused mainly on large multinational brands (MNEs). The chapter then presents the

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