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Atwal, Glyn, editor.
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Luxury brands in emerging markets / Atwal, Glyn, editor.
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Chattopadhyay, Amitava. yazar
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The new emerging market multinationals : four strategies for disrupting markets and building brands
by
Gunter, Barrie, author.
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have become increasingly brand conscious. As consumer markets have developed and become more crowded
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