E-commerce strategy text and cases / Mohapatra, Sanjay. author

Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to

a good E-marketing strategy: the techniques most used during times of crisis / Beatriz Sainz de

Strategic alliances (Business).

-- Synergy = Value Gain for Consumers 122 -- The Channel Strategy 123 -- Brand Handling 124 -- Consumer

Electronic commerce : the strategic perspective / Watson, Richard T., 1952- yazar