Technological entrepreneurship : technology-driven vs market-driven innovation / Chaston, Ian

Knowledge Transfer on Market Penetration and Performance; The Influence of the Modes of Knowledge Transfer

if the solution to that problem lies in the external environment--find an attractive market

Translated into 12 different languages and used in 89 countries, this market-leading text

revision of market capitalism and a move towards moral capitalism; a move "from value to values, from

: make "winning together" a big idea -- Follow through to get results -- Market the change: be a bold ad

to plan for the future, he claims, brings about loss of market, which brings about loss of jobs